Using Pinterest to help build our small business wasn’t something we’d considered doing during the (Instagram dominated) early years of Twins That Travel.
In fact, it’s fair to say that we entirely ignored the power of Pinterest until just a few years ago. Viewing it as a platform best used for informal, personal use (to glean inspiration for our next nail colour or fishtail plait, perhaps), it’s taken some time to recognise the phenomenal power that Pinterest has in growing both brand and audience.
Having now (thankfully) realised the error of our ways, we’ve spent the last two years slowly learning the ropes of Pinterest, dedicating time and energy to the platform (perhaps even more so than to the likes of Instagram or Facebook).
From ensuring we have ‘pinnable’ images in every blog post, to regularly pinning high quality and useful content that inspires others, we’ve quickly realised what an invaluable platform Pinterest is as both travel bloggers and business owners.
Our only regret is that we didn’t start using it sooner.